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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Reitz colleagues start their own company

2014-07-01

The University of the Free State (UFS) and the five colleagues implicated in the Reitz incident of 2008 reached the final chapter in the reparation process in restoring the dignity of these colleagues on Thursday 19 June 2014.

Mr Mothibedi Molete and Mss Mankoe Naomi Phororo, Emmah Koko, Nkgapeng Adams and Sebuasengwe Mittah Ntlatseng, former cleaning staff at the UFS, are now the directors of their own cleaning company, Mamello Trading.

Furthering on its promise to assist the new-found company, the UFS has also appointed Mamello Trading as a service provider responsible for services at its South Campus.

It has been six years since the Reitz incident at the UFS and Dr Choice Makhetha, Vice-Rector: External Relations, described the journey of the past six years as a learning experience for all the stakeholders.

“This journey continues as there is still work to be done, but every milestone achieved, deserves a celebration like today’s,” Dr Makhetha said.

In 2010 the UFS signed a deed of settlement with the colleagues which committed the UFS to help them establish a cleaning company. This was followed by a reconciliation ceremony in 2011.

In 2012 the UFS assisted with the registration of the company Mamello Trading.

Dr Makhetha explained that in 2013 the UFS assisted in training the new directors and mentoring them for 12 months.

Earlier this year, Mamello Trading signed a cleaning contract of four years with the UFS. Three of the directors’ daughters also received bursaries and are currently studying at the UFS.

Advocate Mohamed Ameermia, Commissioner at the Human Rights Commission, congratulated the management of the UFS on the reparation and reconciliation process they followed in restoring the dignity of the five colleagues.

The directors of Mamello Trading each had a special message of their journey and thanks. Their messages were as follows:

Rebecca Adams – After the video was exposed, I was hurt and was psychologically affected. By offering their apologies to us, the four students indicated that what they had done was a mistake. As a parent, when a child apologises you must accept that apology.
Emma Koko – I was shocked after the video was shown in public. I had a mother-child-like relationship with one of the students and that video tarnished my image as a human being. During the time of reconciliation these students showed remorse for what they had done.
David Molete – I was devastated, hurt and fearful to meet people. I ended up at a psychiatric hospital and attended counseling services which helped me to heal. The students apologised and I accepted because they were sincere.
Mittah Ntlaseng – The video impacted negatively on my dignity. The UFS assisted us with visits to psychologists. Now I feel I am a business owner and it is an opportunity for me to rebuild my self-esteem.

Naomi Phororo – Mamello Trading is a business venture which is going to bring changes to our lives and families. The training I have received has enabled me to know how to manage the business.

Issued by: Lacea Loader (Director: Communication and Brand Management)
Telephone: +27(0)51 401 2584
Fax: +27(0)51 444 6393
E-mail: news@ufs.ac.za

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