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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Travel 120 million light years this July holiday

2014-07-07

The first digital planetarium in sub-Saharan Africa – situated on Naval Hill, right here in Bloemfontein – opened on 1 November 2013. The University of the Free State (UFS) is managing this facility.

In view of the July holiday, special family programmes will be hosted on Friday night, 11 July 2014. The programme includes the following shows:

Nanocam
Nanocam (you shrink down to the size of an insect and fly through the eye of a needle) is a microscopic joyride into the five kingdoms of living organisms. The show offers a compelling, educational and funny approach to life that has never been seen like this before.

Fragile Planet
Fragile Planet offers a journey of 120 million light years to rediscover our home. The audience experiences an astronaut’s view of the earth, highlighting earth’s unique regions.

The pre-produced programmes are all in English, but the live presentation and tour through the universe will be alternately in Afrikaans or English.

Tariffs
Adults: R50
Learners, students and pensioners: R30

Buy tickets at
- The planetarium before shows;
- Computicket (at all Checkers, Shoprite, House and Home and Checkers Hyper shops);
Computicket’s enquiry centre (08619158000), or
- Online at www.online.computicket.com (look for ‘planetarium’), for mobile devices go to www.computicket.mobi (look for ‘planetarium’).

For any enquiries, you are welcome to contact Yolandie Loots at FickY@ufs.ac.za or on +27(0)51 401 9751.

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