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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Powering the future
2014-07-10

 

Kovsie students with the organisers at the African Student Energy Summit.

Photo: Rirhandzu Marivate

Powering the future. This was the theme of the first-ever African Student Energy Summit. The event was recently hosted by the Cape Peninsula University of Technology (CPUT) in Cape Town. The summit was even more unique, since it was part of a global series of Energy Summits held simultaneously in the US, Mexico and Scotland.

Sixteen Kovsies, together with students from across South Africa, Nigeria, Ghana, Zimbabwe, DRC, Zambia and Cameroon united at this event. The main goal: to confront pressing energy challenges faced by our continent. During roundtable discussions, these students brainstormed issues such as the accessibility of energy, as well as driving efficiency and sustainability through the use of green energy.

Antoinette Nel, a Kovsie honours student in Spatial Planning, said, “Interacting with different speakers and students on green energy possibilities enhanced my understanding of how much can be done to change the current status quo on energy in Africa.”

During a student parliamentary session, the participants had to come up with recommendations on sustainable energy. These will be compiled in a document and sent to the African Union (AU).

“My biggest highlight was understanding the need for energy by most Africans, not for lighting or industrialised activities but rather for daily livelihood, for basic rights and services such as cooking, health and education,” said Justman Suh, also an honours student in Spatial Planning at Kovsies.

“We are creating spaces to challenge Afro-pessimism in Africa through these platforms,” Dr Elizabeth Rasekoala, Chairperson of Green Shift Africa, said during the summit. 



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