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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Mandela Day Vryfees concert aims to impress

2014-07-15

This year we celebrate Mandela Day with musical flair at the Vryfees. Well-known artists will give freely of their time and talent as part of their 67 minutes to help raise funds for the University of the Free State’s (UFS) No Student Hungry programme (NSH).

The UFS NSH Mandela Day Tribute Concert boasts artists such as Mathys Roets, Navi Redd, Corneil Muller, 3 x A Lady, Jacobus Silver and the 2014 Stage Door winners, the Akasia Ser Group. Performances ranging from the warm acoustic guitar and vocals of Mathys Roets, to the energetic a cappella medley of Navi Redd, promise to captivate and entertain the audience.

Angelo Mockie and Tonderai Chiyindiko, renowned for their excellent directing in numerous productions, are proud supporters of the NSH programme and hereby invite you to celebrate one of our country's most inspiring icons while helping us help our students. All of the concert proceeds will be donated to the NSH programme.

The NSH programme was initiated in 2011 by Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State, and Rudi Buys, Dean of Student Affairs. The bursary is awarded on the basis of financial need, good academic performance, active participation in student life programmes and a commitment to serving the community.

Buy your tickets at Computicket or at the Vryfees ticket office on the Bloemfontein Campus.

UFS NSH Mandela Day Tribute Concert
Date: 19 July 2014
Venue: Odeion, Bloemfontein Campus
Time: 15:00
Cost: R110

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