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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Nominations for Kovsie Alumni Awards now open
2014-07-15

It is time for the Kovsie Alumnus Awards Dinner again. The University of the Free State’s (UFS’s) Alumni office invites the UFS community and the public to nominate alumni for the Kovsie Alumnus awards.

This year’s dinner will be held on Friday 19 September 2014, where alumni and staff will be honoured for their outstanding contributions and achievements during 2013 – either in their personal capacity or in their respective professional fields.

Nominations are awaited in the following categories:

• Kovsie Alumnus of the year
The Kovsie Alumnus of the Year Award honours the outstanding achievements of a Kovsie alumnus on national or international level. The person must still be alive.

• Cum Laude Award
The Cum Laude Award is occasionally bestowed on an alumnus for outstanding service or achievement on regional, national or international level in their field of work.

• Executive Management Award
The Alumni Award for outstanding service to the UFS is occasionally made to any person (not necessarily an alumnus) who delivers/delivered exceptional service to the university.

• Kovsie Alumni Ambassador Award
The Kovsie Ambassador Award is awarded from time to time to any person (not necessarily an alumnus) who continuously delivers/delivered excellent service to the university and who has a passion for the university.

Send nominations to Kathy Verwey of the UFS’s Alumni office at verweyke@ufs.ac.za  on or before Friday 18 July 2014 or phone +27(0)51 401 9343 for more information.

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