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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Staff experience running in the shoes of students
2014-07-29


Photo: Sonia Small

From having to upload money on a card and buying lunch at Thakaneng Bridge to naming the SRC members, some UFS staff members got to experience life as a full-time student on our Bloemfontein Campus.

During their 2014 Purpose Summit on 22 July, staff from Student Affairs competed against each other in an Amazing Race.

“We got to see how students actually run around on campus each day,” said Elize Rall from Residence Life. “We always hear from parents how their children have to go from one place on campus to the other to get things done … and now we know what they are talking about.”

Staff who attended the summit was divided into teams during the morning’s practical session. Similar to the popular television programme, The Amazing Race, there were quite a few checkpoints – often with some formidable challenges and quizzes.

To make their tasks even more difficult, the participants were forced to take the route students with disabilities would have taken. This means: no stairs could be climbed and no curbs could be jumped – they could only use ramps and elevators.

"The experience was extra-ordinary," said Lerato Masapo from Residence Life. "I learned a lot and I didn't realise how difficult it was for our disabled students to move around the campus.

"What struck me the most was the distance between every building and how far the students had to walk to reach certain places. This made me realise the importance and responsibility on us as staff members to know our environment and assist students accordingly in that regard."

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