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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Cultural immersion programme for Rutgers University students
2014-07-29

 

After a community engagement induction, Rutgers University students head out to visit communities.
Photo: Supplied

The International Office and the Department for Community Engagement will host a week-long cultural immersion programme for eight students of Rutgers University from 27 July – 2 August 2014. The Rutgers Graduate School of Education's South Africa Initiative (SAI) bridges cultures, connects educators and provides hope for learners and students from South Africa and the United States.

This interdisciplinary programme provides teachers and students on both sides of the world with the opportunity to exchange information through service learning, training and distance technology. This leads to educational gains for students and educators in both countries.

The Rutgers group of master’s, PhD and undergraduate students will visit two NGOs working with children at risk in the community of Heidedal, namely Tshepo Foundation and Lebone Village. The week-long programme will include lectures on the social, cultural and historical background of pre- and post-apartheid South Africa. Speakers from various departments and faculties of the UFS will feature during this event. These include the Institute for Reconciliation and Social Justice, the Postgraduate School, the Department of History, African Languages, as well as Education.

Prof André Keet, Director of the Institute for Reconciliation and Social Justice, will share the transformation story of our university with the group. Dr Henriette van den Berg will speak on mentoring postgraduate students to become successful researchers of the future.

This year marks the 12th anniversary of the SAI Cultural Immersion Program and a fruitful partnership with the UFS and other South African universities. Over the years SAI has provided tonnes of school books and supplies which have been shared with more than 2 000 learners in South Africa. Special projects such as the Literacy Through Photography and Brielle Digital Stories Project have been conducted by SAI alumni in schools. These have resulted in thousands of dollars of support given directly to South African schools.


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