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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

National Science Week – today's science, tomorrow's world
2014-07-30

 
For the 2014 National Science Week, the university – in partnership with the Department of Science and Technology – celebrate this country-wide event at our South Campus. For one week each year, universities, schools and science centres across South Africa highlight the role that science plays in everyday life. The theme of this year’s celebration is ‘Today’s Science, Tomorrow’s World.’

Over 4 000 learners, educators, parents and dignitaries converged at the campus on Saturday 2 August 2014 to experience science at work. The day featured an array of exciting science activities, including a sky-viewing opportunity at the nearby Boyden Observatory.

“Every aspect of life is touched by science. And with more vibrancy in the approach to teaching maths and science, great potential can be unlocked among young people – impacting on quality of life in the future,” said Dr Choice Makhetha, the Vice-Rector of the University of the Free State.

The Minister of Science and Technology, Naledi Pandor, also spoke at the event. "Our success depends on whether our country is ready to harness the advantage of large numbers of young people who are able and willing to work. This is where the provision of education becomes an important resource in ensuring that our young people are well prepared and equipped with knowledge and skills to handle life."

Events such as the National Science Week, Minister Pandor said, were aimed at boosting interest in scientific and technological development and innovation. This, in turn, helps the country transform into a knowledge-based economy. 


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