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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A silver for Wayde van Niekerk at Commonwealth Games
2014-08-04

 

Wayde van Niekerk (far right) - our Kovsie hero at Commonwealth Games
Photo: Getty images
UFS athlete Wayde van Niekerk proved himself as a world-class contender yet again. He grabbed silver in the 400 m sprint at the 2014 Commonwealth Games in Glasgow on Wednesday 30 July 2014.

Van Niekerk, who achieved a time of 44.68 sec in this race, took the lead at the first bend and held onto this position through the back straight before Kirani James of Granada pulled away over the final 150 m.

Lalonde Gordon of Trinidad and Tobago came third with a time of 44.78 sec.

This Commonwealth silver medal sees the Bloemfontein athlete’s magnificent year come full circle. Earlier this year, Van Niekerk broke the 15-year-old national record at the Diamond League meeting in New York with a time of 44.38 seconds.

Another star from the Free State, former Kovsie Kate Roberts, who took part in the mixed triathlon relay at the Commonwealth, also pocketed a silver medal. Her team mates were Richard Murray, Henri Schoeman and Gillian Sanders.

In addition, Neil Powell – Shimla Rugby alumnus from 2001 – played a central part in obtaining a gold medal at the Commonwealth Games. Powell is the coach of the Springbok 7s team that placed first at the Games in July 2014. 
 
On a more local level, Kovsie alumnus and SA athlete, Johan Cronje, was nominated for the Sportsperson of the Year. You can vote for him by sending ‘SPORT 4’ via sms to 43043.


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