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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Tim Noakes delivers lecture at UFS symposium
2014-08-04

 

Prof Tim Noakes
Photo: Renè-Jean van der Berg

The Metabolic Research Unit at the University of the Free State (UFS) held a symposium on diabetes, with Prof Tim Noakes as one of the guest speakers.

Prof Noakes, a professor in Sports Medicine at the University of Cape Town, became known mainly for his research and findings on nutrition and health and is also the person behind the infamous ‘Noakes diet’.

The ‘Noakes diet’ – or the Paleo diet – focuses on avoiding carbohydrates in favour of including high fat and oil content for a healthy diet.

During his lecture, Prof Noakes explained how this diet can actually help control certain stadia of diabetes and shared several success stories with the symposium.

Prof Noakes’ reasoning concerning the ‘traditional’ nutritional requirements known to everybody, is that it has never been studied before to determine its effectiveness.

According to this nutritional plan, often depicted as a food pyramid, carbohydrates should form the biggest part of a healthy diet and foods from the fats and oils group should be restricted.

Prof Noakes explained that the human body converts carbohydrates into glucose (sugar) to be able to digest it. It is this sugar that leads to weight and health problems in people, of which heart disease and diabetes are some of the most common. 
 

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