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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A struggle without documentation is no struggle – exhibition by internationally acclaimed Dr Peter Magubane
2014-08-06

 
The latest exhibition of one of South Africa’s most internationally acclaimed photographers, Dr Peter Magubane, has arrived on our Bloemfontein Campus. The exhibition features photographs taken by Dr Peter Magubane from 1954 – 1994. From the township streets to the hallways of power, Dr Magubane has spent more than half a century photographing the struggle against apartheid and significant social issues.

The Johannes Stegmann Art Gallery, in association with Absa, are hosting the exhibition called ‘A struggle without documentation is no struggle’ from 13 August to 12 September 2014. The photographs are displayed in the Centenary as well as the Johannes Stegmann Galleries on the Bloemfontein Campus.

Dr Magubane has received numerous accolades for his dedication and outstanding contribution to the world of photography. These include:
• the Mother Jones-Leica Lifetime Achievement Award,
• the Martin Luther King Luthuli Award,
• a Fellowship from the Tom Hopkinson School of Journalism; and
• four Honorary Doctorates from various South African universities.

In the period from June 1969 to 1971, Dr Magubane spent a total of 586 days in solitary confinement and was later banned as a photographer in South Africa for five years. From the 1980s, he worked for Time magazine. In 1990 he was selected as Nelson Mandela’s official photographer to chronicle South Africa’s transition to a new political dispensation.

Today, Dr Magubane mainly focuses his lens on the diverse traditions and cultural practices of South Africans. 

Dr Magubane gave a presentation on 14 August 2014 in the Johannes Stegmann Art Gallery.

For more information, please contact Angela de Jesus at dejesusav@ufs.ac.za  or +27(0)51 401 2706.

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