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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Drawing Fire: Investigating the Accusations of Apartheid in Israel
2014-08-14

 Benjamin Pogrund
Photo: mg.co.za

Renowned journalist Benjamin Pogrund led a seminar on the current Israel/Palestine conflict in Gaza. The Department of Political Science hosted the event at the Bloemfontein Campus on 11 August 2014.

The discussion mainly centred around points Pogrund explores in his latest book, ‘Drawing Fire: Investigating the Accusations of Apartheid in Israel’.

Pogrund, who spent 26 years as a journalist in South Africa investigating apartheid, investigated the accusation that Israel is practicing apartheid and the motives of those who make it. His talk offered the audience a balanced view of Israel’s strengths and weaknesses and the problems facing the region. Pogrund drew a unique comparison between South Africa and Israel, explaining the complex political and social situations.

While researching and writing ‘Drawing Fire’, Pogrund experienced an intense emotional struggle. In the book, he explores the contradictions found in the region. It also deconstructs the criticisms against Israel as well as the boycott movement before arguing for two separate states – Israel and Palestine – as the only way forward for Jews and Arabs.

During the talk, Pogrund raised the question as to why the media coverage of Israel/Palestine conflict detracts so much attention away from the atrocities committed by ISIS currently terrorising the minority groups in Syria and Iraq.

Pogrund has been living in Israel for the past 15 years where he reports on the Israeli-Palestinian conflict. He was the deputy editor of the Rand Daily Mail – South Africa’s leading anti-apartheid newspaper during the 1980s. Among other publications, he has written for the Guardian (London), Haaretz (Tel Aviv) and Facta (Tokyo). In May 2013, he was awarded the prestigious Lifetime Achievement Award by the International Media Council in London, on behalf of the Next Century Foundation, for encouraging understanding of the Middle East and war-torn areas of the world.


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