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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Department of Architecture Building receives SAIA Award

2014-08-21

The South African Institute of Architects (SAIA) conferred a national merit award on renovations and additions to the DHET UFS Department of Architecture Building. The UFS is very proud of this award.

The building, which was completed in 2012, was designed by Typology Architects' director, Henry Pretorius. Pretorius is also the Head of the Department of Architecture at the UFS.

“The merit award by the South African Institute of Architects, which was presented on 1 August 2014 at the International 2014 UIA congress (held for the first time in South Africa), is a great honour. Not only does the award recognise my work as an architect, it also brings back a certain degree of pride to the Free State and especially the UFS’s Department of Architecture,” says Pretorius.

The SAIA Awards Programme runs over two years to coincide with the presidential term of office, starting with the Regional Awards for Architecture during the preceding year.

A total of forty-nine (49) entries for varying buildings were received from the regions. The project range included residential projects, new public buildings, restoration of heritage projects and an academic research project.

From these submissions, fourteen (14) projects received merit awards, of which eight (8) projects received excellence awards.

The adjudication panel comprised:
• Sandile Ngonyama: SAIA President
• Paul Kotze: Architect, planner and academic from WITS
• Malcolm Campbell: Architect from ACG Architects in Cape Town
• Annemarie Meintjies: Deputy editor of VISI magazine, representing a prominent member of the public
• Peter Kidger: representative of Corobrik, sponsor of the awards.

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