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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Six of our students on their way to Stanford Sophomore College
2014-08-21


Back, from the left are: Philip Kitsopoulos (BCom Law), Ulrich Kristen (Medicine)
and Stephan Erasmus (Medicine).

The university hosted a send-off function for our students who are about to attend a three-week seminar at Stanford Sophomore College (SoCo).

Six Kovsie students were selected to attend the seminar at the Stanford SoCo in September 2014. This programme is an immersive learning experience where participants attend class meetings during the morning. Their afternoons include class activities, explorations of Stanford, field trips as well as organised events.

UFS students were invited to apply for one of six SoCo courses in February 2014. After months of apprehension, the successful Kovsie applicants were announced in May this year.

These outstanding Kovsie students and the courses they will attend are:

  • Sebabatso Makafane, Vuyisile Kubeka and Philip Kitsopoulos – New Millennium Mix: Crossings of Race and Culture;
  • Ulrich Kristen – Resistance Writings in Nazi Germany;
  • Kaylene Pillay – Ghost Stories: Why the Dead Return and What They Want From Us; and
  • Stephan Erasmus – Responses to the AIDS Epidemic.

During the farewell function, Rudi Buys: Dean of Student Affairs, handed the students their flight tickets and visas. This was followed by messages of support from Dr Lis Lange, Directorate for Institutional Research and Academic Planning, and Prof Neil Roos from the Centre for Africa Studies.

Prof Roos concluded the evening’s programme with some advice for these students. “Don’t go there and come back to copy the students and personalities you meet there. Go there and show your own characteristics to them.”

The six Kovsies will depart on 29 August and return home on 19 September 2014.

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