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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Students attend prestigious National Astrophysics and Space Science Programme
2014-08-22


From the left are: Thokozane Ngcongwane with Mbali Xaba and Thabo Kumalo (both third-year Physics and Chemistry students).

Three students from our Qwaqwa Campus – Thokozane Ngcongwane, Mbali Xaba and Thabo Kumalo – were recently selected to attend the prestigious National Astrophysics and Space Science Programme (NASSP). The programme – in partnership with the National Research Foundation (NRF) – ran for two weeks at the South African Astronomical Observatory (SAAO) in Cape Town.

The project targets students from formerly disadvantaged institutions of higher learning, where astronomy and astrophysics are not offered.

Students are invited to apply for the programme, with emphasis placed on students majoring in mathematics and physics. Students from other fields are also invited to apply, though. The programme allows for the development of black astronomers and astrophysicists, which are in demand in the ever-growing environment of astronomy in South Africa.

“Topics such as gravitational lenses, black holes, stellar evolution and the mysteries of cosmology were presented and students were invited to engage with the speakers during and after the presentations,” said Ngcongwane, a third-year Zoology and Entomology student.

The programme challenged them to work on basic astrophysical concepts in groups while individual written assignments were part of the learning process as well.

“Given the lack of information about the complexities of astronomy the students had, this was the most ideal time to learn about all matters astronomy and astrophysics as lectures offered a lot to young and excited minds,” Ngcongwane said.

 

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