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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies, get ready, it’s Extravaganza time
2014-09-02

It is time for the 2014 Kovsie Extravaganza, happening on 27 September – and it is going to be huge! 

The Kovsie Extravaganza is the university’s main highlight of the year on the arts and culture calendar. The aim of the event is to showcase the very best of Kovsies’ musical, dance, poetry and other talents on a grand stage in a full production.

This is where our students can experience what being a star and being part of a huge show is all about – hence the ‘Extravaganza’ element!

As every year, guest artists who are at the top of their game will feature as the main act. For 2014, there’s a load of excitement around the award-winning and youthful a cappella trio, The Soil, who will be gracing the stage. It is also an honour that the Free State Youth Orchestra, which is made up of some of the most talented students at our Odeion School of Music, will be performing as part of the show for 2014.

The Kovsie Extravaganza promises lots of thrills, excitement and a platform to celebrate who we are as a university, through song and dance. The university is also grateful to PACOFS for partnering with us and providing their expertise in making this event a resounding success.

Buy your tickets at Office no. 8 at the Thakaneng Bridge on our Bloemfontein Campus or at the PACOFS box office at the Sand du Plessis Theatre.

Ticket Prices:
Students (with student cards) – R50
Non-students – R80

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