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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Graduates to flourish at 2014 Spring Graduation Ceremony
2014-07-12

Spring does not just bring warmer weather and blossoming flowers, it also ushers in another graduation ceremony on the Bloemfontein Campus.

On Thursday, 18 September 2014, the university will award diplomas and certificates up to and including honours degrees to our graduates from all seven of our faculties.

Firstly, at 09:30, the Faculties of Economic and Management Sciences, Health Sciences and Natural and Agricultural Sciences will confer degrees during the morning ceremony.

During the afternoon ceremony at 14:30, the Faculties of the Humanities, Education (CE, NPDE and ACE excluded), Law and Theology will confer their degrees.

A total of 727 degrees will be conferred at this year’s Spring Graduation:

- Faculty of Economic and Management Sciences: 167
- Faculty of Health Sciences: 119
- Faculty of Natural and Agricultural Sciences: 155
- Faculty of the Humanities: 185
- Faculty of Education: 66
- Faculty of Law: 29
- Faculty of Theology: 6

Well-known satirist Pieter-Dirk Uys will be the guest speaker at both ceremonies on the day, certain to both entertain and motivate the graduates and audience alike.

The events of both graduation ceremonies will be streamed live from our website at http://www.ufs.ac.za/content.aspx?uid=247 .

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