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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New SANRAL Chair in Science, Mathematics and Technology Education

2014-09-19

MEC: Butana Khomphela
Photo: Jerry Mokoroane

The University of the Free State (UFS) in partnership with the South African National Roads Agency launched the SANRAL Chair in Science, Mathematics and Technology Education on the Bloemfontein Campus on 11 September 2014. Prof Loyiso Jita has been appointed as the first SANRAL Chair. He is a professor in the School of Mathematics, Natural Sciences and Technology at the UFS, where he shares his expertise in science teaching, which has been influenced by his broad and deep intellectual and experiential engagements both internationally and domestically.

Speaking at the event were Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS; Dr Choice Makhetha, Vice-Rector: External Relations; Prof Jita, the inaugural SANRAL Chair; the Free State MEC for Police, Roads and Transport, Mr Butana Komphela and Mr Nazir Alli, CEO of SANRAL.

At the event, Prof Jansen celebrated that “SANRAL has rewarded the faith in our children to do well in science and mathematics with this Chair.”

This SANRAL Chair in Science, Mathematics and Technology Education will help to improve the quality of teaching in these vital subjects at schools in the province. It complements the university’s School Partnership Project (SPP) – a flagship initiative launched by Prof Jansen.

The SANRAL endowment will enable the university to hone in on the ‘gateway subjects’ of mathematics and natural science. At school level, it will help to train teachers, support student-teacher interns, and incentivise education results so that participating schools become centres of excellence. At an academic level, the SANRAL Chair will supervise a cohort of doctoral and masters students, while also guiding research and publications in mathematics, science and technology education.

Through the endowment, SANRAL will assist the UFS in producing education leaders who can turn around maths and science education in disadvantaged schools throughout Southern Africa.

For the full text, read: New SANRAL Chair in Science, Mathematics and Technology Education

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