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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Emily Matabane transforms perceptions of the deaf community
2014-09-22

 

Emily Matabane

September is International Deaf Awareness Month and Emily Matabane – a lecturer at our Department of Sign Language – let us into the world of the deaf. A world she herself lives in.

Through the aid of Tshisikhawe Dzivhani, an interpreter, Matabane shared her experiences with us in a question and answer (Q & A) session.

Q: Tell us about your career as a lecturer in Sign Language.

A: I started working at the university as a Sign Language lecturer in 2000. I have a lot of deaf and hard of hearing people in my family and I also went to a deaf school. My mother is hard hearing and after graduation I taught her sign language. This made me want to teach other people sign language, who in turn will teach more people as well.

Q: What are common misconceptions about the deaf community?

A: Hearing people will often think you are stupid if you are deaf. But in fact we can still understand people – for instance, if they write down what they want to say when we don’t have an interpreter with us.

People also thought I couldn’t drive or buy a car because I am deaf – while I actually had a valid driver’s license. When I wanted to get a loan at the bank to buy my car, they wanted a doctor’s letter to prove that I’m allowed to drive, even though I have a license. Eventually, I did get the loan and I did buy the car!

Q: How can hearing people support the deaf community?

A: People can learn sign language. That is what I wanted to achieve when coming to university as a Sign Language lecturer. Hearing students who will become psychologists, teachers and social workers will be able to work with deaf people and perhaps teach others sign language too. Deaf people simply need more people to socialise with them.

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