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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies heading to Varsity Netball finals – again!
2014-10-14



The Kovsie Netball side is well underway to hold onto their champion status in the Varsity Netball Championships. On Monday evening, 13 October 2014, they beat NWU-Pukke 51–45 in the semi-final that took place on our Bloemfontein Campus.

The ladies from the UFS established a comfortable lead early on. Despite a strong comeback effort from NWU, Kovsies ended the game as conquerors with their second consecutive final ahead of them for next Monday.

Our team could hardly ask for better supporters, as the crowd roared them on to a winning score. They made the most of every attacking opportunity on court and played an offensive match. This was especially evident during the power plays – a period of time during which each goal is worth two points.

NWU-Pukke managed to fight their way back, coming within a goal of their hosts. But Kovsies went into a well-earned 10–6 lead during the first break. Kovsies’ Danelle Willemse and Ane Botha impressed with their accuracy at the hoop and clinically-executed shots at goal. At half-time, Kovsies had built up to a 27–14 lead.

The home side was in complete control of the game as they went into the final break with the scoreboard at 43–31. NWU’s effort fell short in the last quarter, though, and they could not snatch the victory from the defending Kovsie champions.

Kovsies will face the Tuks team in Pretoria on Monday 20 October at 18:45 for the final of the 2014 Varsity Netball tournament.


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