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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS student missing after being accosted in Phuthaditjhaba
2014-10-15

The University of the Free State’s (UFS) management and Student Representative Council (SRC) at the Qwaqwa Campus are working around the clock to find Sinethemba Shezi, third-year BEd student, who was accosted on Friday 10 October 2014 at approximately 20:30 whilst walking to the campus with a friend.

The students wanted to study at the campus facilities, as they stay off-campus.

The matter was immediately reported to the university’s Campus Protection Services, who alerted the South African Police Service (SAPS). A search party, made up of members of the SAPS, the UFS Protection Services and the SRC, searched the area throughout the night.

Mr Shezi is still missing, despite various SAPS units – dogs, helicopter and divers – searching the area over the weekend until this afternoon (Tuesday 14 October 2014).

The campus community and the SAPS are doing everything possible to find Mr Shezi. His family is receiving support from the university.

The university management appeals to anybody with information to assist by calling one of the following persons:

Prof Prakash Naidoo                                             
Campus Principal
+27(0)72 621 7135
 
Mr Teboho Manchu
Campus Vice-Principal: Support Services
+27(0)83 629 9343
 
Mr Tautona Moloi
Head: Protection Services
+27(0)81 015 3299


Issued by:
Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584
E-mail: news@ufs.ac.za


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