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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Leadership for Change celebrates graduation ceremony
2014-10-15

The Leadership for Change Programme hosted its third annual graduation ceremony on 9 October 2014 at the Centenary Complex on the Bloemfontein Campus.

The event consisted of two segments. The first was aimed at the group who has travelled abroad during the past year. They were presented with special certificates acknowledging the work they have done during their participation in the programme.

The second element of the evening was to wish the 2014/2015 group all of the best for their upcoming travels. This group will be travelling abroad during next year. Of the 250 applicants, the top 32 students were chosen to be part of the Leadership for Change Programme.

Prof Jonathan Jansen, Vice-Chancellor and Rector, said, “I hope you came back with the capacity to distinguish right from wrong – not only through law, but morally as a leader.”

Waldo Staude, Vice-president of the Student Representative Council (SRC), acted as Chair to the evening’s proceedings. He is also an alumnus of this programme.

“This programme has made its mark as we observe the number of leadership positions our students from the programme hold on this campus,” Staude said. “We have eight Leadership for Change students in the SRC for the 2014/15 term.”

The Leadership for Change Programme each year gives first-year students exposure to top universities throughout the world. Its focus is to establish a new campus culture of student relations across boundaries.

Six cohort groups – of between five to six students each – will visit universities on three different continents in January 2015. Each group will be accompanied by a UFS staff member serving the role of mentor.

The universities they will be visiting (according to continent), are:

 USA
Cleveland State University
University of Minnesota
University of Vermont 

Europe
The Netherlands: Vrije University in Amsterdam
Belgium: University of Antwerp and Ghent University 
 
Asia
Japan: International Christian University

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