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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Two Kovsies crowned at Miss Deaf SA
2014-10-16


Back, from the left are: Gert en Narda Els (founders of Miss Deaf SA), Elrie du Toit (second princess), Martie Collen (organiser of Miss Deaf SA), Hermina Christi Greeff (first princess), Marissa Smith (Miss Deaf Africa 2014).
Front: Elzane van den Bergh.

The new Deaf Miss South Africa was announced – and Elzane van den Bergh, a Kovsie student, was crowned the winner. Elzane, a final-year BEd Foundation Phase student, also won the title for Best Talent at this swanky event.

Another Kovsie student, Elrie du Toit, was selected as second princess. She was also among the top five for the Best Talent title. Elrie is currently studying to become a social worker.

Twelve finalists from all over South Africa, all deaf or hard of hearing, took part.

On the competition at Miss Deaf South Africa, Elzane’s thoughts are that the judges had a very difficult choice to make. “Each talented girl had some special characteristic that stood out,” she relates.

“I really wanted to do something like this as it would help to make a bigger difference in the community and motivate people to accept themselves for who they are, because we are all uniquely created.”

Elzane’s focus is on teaching basic sign language to hearing parents with deaf babies. She also believes that hearing people should be made more aware of the deaf culture and language. This will eventually lead to deafness no longer being perceived as a disability.

Hard work and preparations are now lying ahead for Miss Deaf World, which will be held in Prague during June next year.

“Never allow any disability or obstacle to stand in the way of your dreams,” says Elzane. “Stick it out and don’t doubt in your abilities for one second, because you were born to be a winner. Be proud of yourself, no matter what.”

 

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