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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Researchers explore gender-based violence at schools in Southern Africa
2014-10-17

Prof Dennis Francis
Photo: René-Jean van der Berg


Violence in schools, especially gender violence, has been a much explored and debated topic. But researchers at the University of the Free State (UFS) are now also exploring the link between gender, diversity and violence in schools in Southern Africa.

This study – a first of its kind – received funding from the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and will investigate how the perception of ‘different’ is a contributing factor to violence in schools.

This UNESCO-funded study, in collaboration with Hivos, GALA and the Government of the Netherlands, will involve schools in Botswana, Lesotho, Namibia and Swaziland.

Prof Dennis Francis, UFS Dean of Education and principal researcher in this study, says children and youth around the world are exposed to violence in and around educational settings. “This does not only undermine a child’s rights to quality education, but also the capacity of the education sector to train future citizens who will respect each other regardless of differences.”

Prof Francis says although girls are the most vulnerable targets of GBV, boys can also be targets, as evidence reveals that many children and youths who are perceived as different in terms of gender, are often victims of violence in school.

“Education is the most significant means of fostering social inclusion, promoting individual rights and realising the full potential of all young people, including those perceived as different. This project is aimed at assisting government, policy makers and professionals in the education sector, as well as civil society organisations and other key stakeholders in Southern Africa to create educational policies and practices that promote safe schools for all youths.”


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