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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Dr Sheila Aronstam receives UFS Alumnus of the Year award
2014-10-23



Dr Sheila Aronstam, recipient of the Kovsie of the Year award and Pieter du Toit, Chairperson of the Kovsie Alumni association.
Photo: Dries Myburgh
The Office for Institutional Advancement at the University of the Free State honoured ten people at this year’s Kovsie Alumni dinner.

Dr Sheila Aronstam received the Kovsie Alumnus of the Year award. Dr Aronstam previously served for eight years on the management of the UFS, where she played a prominent part in the transformation of the UFS. In 2004, with the centenary celebrations of the University of the Free State, Dr Aronstam received a centenary medal for her contribution towards transformation.

She also served on the Council and the Executive of the University of the Free State for period of five years.

In 2014, after a lifelong commitment to Bloemfontein and the University of the Free State, Kovsie Alumni honoured Dr Aronstam as Alumnus of the Year. “Her legacy of equality, tolerance and charity will live forever within the borders of the University of the Free State and the City of Bloemfontein,” said Pieter du Toit, Chairperson of the Kovsie Alumni association.

At this event, Cum Laude awards were bestowed on:

-       Chris Botha, Group Managing Director of Media Shop
-       Pauline Gutter, Free State-based artist
-       Tate Makgoe, MEC for Education in the Free State
-       Jans Rautenbach, South African screenwriter, film producer and director
-       Johan Volsteedt, former principal of Grey College and involved with the television series Dream School SA.

The Ambassador Award was presented to:

-       Odeion String Quartet at the UFS
-       Sibusiso Tshabalala, programme coordinator of the World Design Capital promotion project.

Executive Management Awards were bestowed on:

-       Prof Johan Nel (Emeritus Assosiate Professor UFS )
-       DB Prinsloo, Director of KovsieSport at the UFS.

Kovsie Alumni also bestowed honorary president awards on Prof Nico du Plessis and Adv Mauritz Randlehoff.
 

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