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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

SA one of the leading countries for female researchers
2014-10-28

South Africa is one of the leading countries for female researchers, with women constituting about 40% of the research field, says Minister of Science and Technology, Naledi Pandor.

The Minister made these comments during the Public Lecture of the Faculty of Education on our Bloemfontein Campus on Friday evening 24 October 2014. Minister Pandor urged female students to seize the opportunities in science and technology that has been made available to them since 1994.

"Forty percent of South Africa's researchers are women. Of the 40 000 researchers in universities, science councils and business shown by our latest research and development survey records, nearly half are women. That makes South Africa one of the leading countries for female researchers," said the Minister.

Minister Pandor said that the rights and status of women in South Africa had been greatly advanced since South Africa became a constitutional democracy. "It is well known that better educated women are better for a country's social and economic development," she added.

Minister Pandor pointed out that research skills were some of the most sought-after skills in the world, and encouraged women graduates to start dominating in the research and laboratory fields, where men continue to reign supreme.

"Knowledge and innovation, rather than capital and labour, are the drivers of economic growth in all countries. The current affluence of high-income countries has been massively increased by their investment in science and new technologies."


Full lecture

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