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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Maryka Holtzhausen, Wayde van Niekerk and Driaan Bruwer win Kovsie Sports Star Awards
2014-10-29



Maryka Holtzhausen and Wayde van Niekerk
Photo: Hannes Naude
Our university honoured our top athletic achievers at the annual Kovsie Sports Star Awards that took place on 23 October 2014.

Maryka Holtzhausen and Wayde van Niekerk were named Sportswoman and Sportsman of the Year respectively.

Holtzhausen captained the Protea netball team that participated in a host of test series and championships. These included:
•    a test series against Trinidad & Tobago and England in October last year,
•    the Fast Five World Series in Auckland, New Zealand during November 2013, as well as
•    the Commonwealth Games in Glasgow this year.

Van Niekerk, in turn, set a new SA record in the 400 m of 44.38 at the Diamond League meeting in New York, USA during June 2014. As a member of the Protea team who participated in the Commonwealth Games in Glasgow earlier this year, he won the silver medal in the 400 m sprint. In August 2014, Van Niekerk clinched the silver medal in the 400 m at the CAA Senior African Athletics Championship in Morocco. He also formed part of the CAA African Athletics team who competed in the intercontinental cup meeting during September 2014. The team won gold in the 4x400 m relay at this event.

The Junior Sportsperson for 2014 is Driaan Bruwer. He was a member of the SA U/19 cricket team that won the Junior World Cup this year.

Our university’s sports stars were honoured in the following five categories:

•    Sportsman and Sportswoman of the Year. Everyone that represented South Africa at a senior level was eligible for the title. The winners each received a trophy and each sportsman and sportswomen in this category were honoured with a medal.
•    Junior Sportsperson of the Year. The winner received a trophy.
•    Sports stars that represented South Africa at senior and junior level. The achievers received certificates.
•    Sports stars that represented the UFS in the national student teams. These sports stars also received certificates.
•    Certificates were also awarded to the KovsieSport Club sports stars.

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