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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Ranks of NRF researchers at Qwaqwa Campus strengthened

2014-11-03

From the left are: Profs Birhanu Dejene, Oriel Thekisoe, Drs Aliza le Roux and Geofrey Mukwada. (Prof Riaan Luyt was absent due to being abroad.)
Photo: Thabo Kessah

The list of researchers at the UFS Qwaqwa Campus rated by the National Research Foundation (NRF) was strengthened with the addition of Dr Geofrey Mukwada, who will have recognition as established researcher (C) from 2015.

Mukwada is working in the Department of Geography. His research focus is rural livelihoods, sustainable rural livelihoods, conservation of natural resources and climate change.

A total of 119 UFS researchers currently have evaluation and rating status from the NRF, says Nico Benson, Deputy Director: Research Development. Currently (October 2014) 29 researchers are still waiting for response from the NRF regarding applications submitted. A total of 16 ratings are already known. Ratings are valid for a period of six years and researchers are invited to apply for re-evaluation in the fifth year.

On the Qwaqwa Campus, Profs Riaan Luyt and Birhanu Dejene enjoy status as established (C) researchers – Prof Luyt in polymer nano-composites and polymer compounds and Prof Dejene in solar energy (photovoltaic).

Dr Aliza le Roux and Prof Oriel Thekiso are recognised as promising young (Y) researchers. Dr le Roux’s research focus is behavioural ecology, predator-prey interaction, spatial cognition, cognitive ecology, communication, zoology, individual-based modelling, animal behaviour (primates, carnivore biology) and socio-biology (mammals).

Prof Thekisoe is conducting research on applied molecular diagnostics, ectoparasites, blood parasites, helminthology, molecular parasitology, entomology and parasitology, veterinary parasitology, parasitological techniques, host-parasite interaction and zoonosis.

These researchers are proud export products of the University of the Free State.

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