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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Our 2014/15 male and female Rag finalists announced

2014-11-10

More than 100 applied. Only 20 remain.

From the ranks of the semi-finalists – who managed to raise an astonishing R250 000.00 for the Kovsie Rag CS (Receive and Give Community Service) – we now have the names of our 20 finalists.

The Brutal Fruit UFS Rag CS Queen finalists are:

Ansunel Schutte
Carla de Bruyn
Chante Marais
Charissa Venter
Diederi Venter
Erne van Wyk
Karen Janse van Rensburg
Mia van Rensburg
Selebogo Lekalake
Stephanie Enslin

The Brutal Fruit UFS Mr Rag CS finalists are:

Marcques Fourie
Americo Lottering
Brandon van Wyk
Danzel Rademan
Kabelo Mashabe
Ludwig Dohne
Marius Croucamp
Thomas Kolathu
Spurgeon Pijoos
Wilmar van Niekerk

These 20 finalists had to choose a charity or organization for which they will continue to raise funds. With the support of the public and business sector, these young men and women will be able to continue to make a difference in our community.

With a current turnover of about R5.5 million, we are today reckoned as the largest Rag CS per capita in South Africa. Goods and/or money to the value of R2 million were distributed by Kovsie Rag CS during the 2013/14 book year – to the benefit of numerous charities.

The annual Brutal Fruit UFS Rag CS Coronation Ball has become a highlight on the Free State’s social calendar. The UFS RAG CS Queen and UFS Mr RAG CS 2015 will be crowned at this lustrous event on 13 February 2015.

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