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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Department of Chemistry receives accolades at international conferences
2014-11-11

 

From the left are: Prof Andreas Roodt, Renier Koen, Dr Marija Zbacnik and Prof Deon Visser.
Photo: Supplied

Staff members in the Department of Chemistry at the University of the Free State (UFS) excelled at recent international conferences. Prof Andreas Roodt, Head of the Department of Chemistry, was honoured at the Pan African Meeting of the International Year of Crystallography IYCr2014. This event was hosted on our Bloemfontein Campus and delegates from 22 countries delivered their papers at the congress.

Prof Roodt received a medal from the President of the Moroccan Crystallographic Association, Prof Abdelmalek Thalal, for 'Building Science in Africa through Crystallography as President of the European Crystallographic Association'. Prof Deon Visser gave a keynote lecture at this meeting, while Dr Marija Zbacnik, post-doctoral fellow in Chemistry, received a prize for the best poster presentation.

Similarly, Chemistry PhD student, Renier Koen, received the prize as best student speaker at the Light Metals AMI (Advanced Metal Initiative) conference held at Kwa Maritane in Pilanesberg. Plenary speakers included delegates from the United Kingdom, the United States, India, China and South Africa.

Profs Roodt and Visser received a special scroll for having produced the best student speakers at the AMI series of conferences for the past three years in a row. The previous best student lectures were presented by Maryke Steyn (2012) and Tinus Viljoen (2013).

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