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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Five from UFS’s Department Quantity Surveying win prestigious awards

2014-11-17

Prof Kahilu Kajimo-Shakantu

Photo: Leonie Bolleurs

The University of the Free State (UFS) is very proud of five of its students who won the Kenneth K. Humphrey award at the recent International Cost Engineering Council (ICEC) conference held in Milan, Italy. Justin Haselau received the outstanding paper award. His study leader was Prof Kahilu Kajimo-Shakantu, Head of the Department of Quantity Surveying at the UFS.

The ICEC is an organisation aimed at promoting cooperation between national and multinational cost engineering, quantity surveying and project management organisations worldwide, to the benefit of the industry and that of individual members.

The students received this prestigious award for the outstanding papers they delivered. The award is presented to authors under the age of 36. Submissions come from all over the world and were adjudicated by an independent panel.

The other recipients were:

1.      Marique Kamperbeek – (study leader: Prof Kahilu Kajimo-Shakantu, 2013)
2.      Tshego Matshwi – (study leader: Prof Kahilu Kajimo-Shakantu, 2013)
3.      Matlakal Radebe – (study leader: Prof Kahilu Kajimo-Shakantu, 2013)
4.      Elana Malherbe – (study leader: Dr Benita Zulch, 2012)

The winning papers were included in the electronic version of the ICEC’s International Cost Management Journal (ICMJ).

This is already the third time the university has won these awards.

Prof Kahilu Kajimo-Shakantu, Head of the Department of Quantity Surveying and Construction Management at the UFS, says she is very proud of these achievements.

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