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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

SA-YSSP strengthens academic partnerships between countries

2014-11-17

Deputy Minister of Science and Technology, Zanele Magwaza-Msibi
Photo: Stephen Collett

Students from all over the world and all walks of life have come together at the Bloemfontein Campus to take part in the Southern African Young Scientists Summer Programme (SA-YSSP) hosted by our university.

This prestigious academic programme is an annual three-month education, academic training and research capacity development programme. The programme is presented in collaboration with the International Institute for Applied Systems Analysis (IIASA) as well as the National Research Foundation.

Dr Priscilla Mensah, Director of the SA-YSSP, says this programme’s Doctoral candidates are given the opportunity to advance their research under the direct supervision of senior scientists from South Africa and IIASA.

“In line with international trends in doctoral education, the SA-YSSP seeks to advance not only the discipline-specific research skills of the young scientists, but also equip and expose scholars to an array of additional competencies and skills required to be successful in knowledge-driven societies,” Dr Mensah says.

During her keynote address, Deputy Minister of Science and Technology, Zanele Magwaza-Msibi, praised the UFS for hosting this successful programme for the third year. “The success of this programme shows in the increase in applicants internationally but specifically in our SADEC regions.”

She said that solutions to the problems in the world require a wide variety of knowledge and integrated approaches to the unique challenges in different countries.

Deputy Minister Magwaza-Msibi also regards the SA-YSSP as a very successful platform to strengthen partnerships with countries.

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