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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UV betreur afsterwe van baanbreker
2006-06-21

Die hoofbestuur van die Universiteit van die Vrystaat (UV) het met hartseer verneem van die afsterwe van dr. Barnie Human.

 Dr. Human het ‘n B Com- en honneursgraad aan die UV verwerf.  Sy  bande met die UV strek oor amper veertig jaar.   Hy was vanaf 1967-1995 lid van die UV-Raad en was vir meer as dertig jaar betrokke by fondswerwingsprojekte vir die Ontwikkelingstrustfonds van die UV.  In 1977 is hy verkies tot nasionale voorsitter van die UOVS Oudstudente Reünie, voorloper van die latere Kovsie-Alumni Bond.  Hy is in 1981 deur sy alma mater vereer met ‘n eredoktorsgraad in ekonomie. 

 Dr. Human, wat deurlopend baie aktief betrokke by die aktiwiteite van die Kovsie- Alumni Bond, het in 1985 die Bond se hoofbestuurstoekenning ontvang vir uitsonderlike diens gelewer aan die UV.  Hy is ook in 1993 aangewys as ere-trustee van die Ontwikkelingstrustfonds.

 In Oktober 2004 het die UV hom vereer met ‘n Eeufeesmedalje vir sy bydrae tot die ontwikkeling van die UV se fondsinsamelingsaksies, veral ten opsigte van die vestiging van fisiese fasiliteite op die Hoofkampus in Bloemfontein.  Sy geldelike bydrae het die UV in staat gestel om die Callie Human-sentrum te bou.  Die sentrum is ter nagedagtenis van sy seun, Callie wat in 1967 in ‘n motorfietsongeluk oorlede is, opgerig.

 “Dr. Human was ‘n ware steunpilaar vir die UV.  Ons is dankbaar dat ons hom in 2004 daarvoor kon vereer met ‘n Eeufeesmedalje voor sy afsterwe,” sê prof. Frederick Fourie, Rektor en Visekanselier van die UV.

 “Ons simpatiseer ook met mev. Swannie Human en die egpaar se dogter, mev. Christina Strydom.  Dr. Human laat nie net ‘n leemte in die Bloemfonteinse sakewêreld nie, maar ook in die harte van die mense aan die UV wat hom geken het en saam met hom gewerk het,” sê prof. Fourie.

 Mediaverklaring
Uitgereik deur: Lacea Loader
Mediaverteenwoordiger
Tel:  (051) 401-2584
Sel:  083 645 2454
E-pos:    loaderl.stg@mail.uovs.ac.za
21 Junie 2006

 

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