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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New SRC elected on UFS main campus

2006-08-23

Ms Loraine Kriek, third-year student in B Consumer Sciences, was elected as SRC President of the Main Campus of the University of the Free State (UFS) for 2006/2007. Ms Kriek was a member of the Student Parliament in 2005/2006.

The most students in the history of the UFS – 6 353 in total – voted in this year’s election. There were only 44 spoiled votes. Last year 4 846 students voted.

“Other than last year, minor incidences of vandalism occurred on the Main Campus by students who were unhappy with the outcome,” said Dr Natie Luyt, Dean: Student Affairs at the UFS. According to Dr Luyt minor damage was caused to the Thakaneng Bridge and some other buildings on the Main Campus.

Kovsie Alliance obtained no proportional representation on the SRC, SASCO obtain 3 seats and the FF+Kovsies obtained 6 seats.

This representation gave Kovsie Alliance 1 seat, SASCO 14 seats and the FF+Kovsies 25 seats in the Student Parliament, which consists of 40 seats.

Nine of the 18 SRC members were directly elected and nine on the basis of proportional representation (PR). The PR system was introduced after amendments to the constitution of the Main Campus SRC were approved by the UFS Council in June 2005.

According to Dr Luyt elections on the Vista Campus will take place today (Wednesday 23 August 2006) and Thursday 24 August 2006. The results will be announced on Friday 25 August 2006. The SRC of the Qwaqwa Campus will be elected on Friday 25 August 2006. If there are no objections to the final results, it will be announced that same day.

The Central SRC, made up of representatives of the 3 campus SRCs, will be announced towards the end of September 2006.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
23 August 2006

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