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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Statement following a protest march on the Main Campus

2006-09-07

Statement by UFS management following a protest march on the Main Campus

A protest march by a small number of SASCO members took place at the University of the Free State’s (UFS) Main Campus in Bloemfontein today (Wednesday 6 September 2006).

At the end of the protest march a memorandum was handed to the Dean of Student Affairs, Dr Natie Luyt.

The UFS Management remains committed to provide quality education to all students at the UFS. The management is also committed to the transformation of the campus and to creating a non-racial, multilingual and multicultural student life.

It must be remembered that certain processes are already in place to address some of the issues raised, such as a Transformation Plan Task Team, which is in the process of drafting a comprehensive transformation plan for the UFS.

Discussions are also already taking place between management and student structures, including SASCO, about certain issues raised in the memorandum.

However, the management will respond to the memorandum using the appropriate channels that exist on campus to communicate with all student formations, including SASCO.

The UFS management wishes to thank the SASCO members for the peaceful and non-violent way in which the protest march was conducted and for which the management had granted SASCO permission.

The UFS management appeals to SASCO to make use of the channels that exist to address the concerns of their members and find workable solutions in the interest of a quality university and quality student life.

Media release
Issued by: Anton Fisher
Director: Strategic Communication
Cell: 072 207 8334
6 September 2006

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