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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Spring graduation ceremony

2006-09-15

A three-year old boy from Welkom, Kearabetswe Mokoena, stole the show at the spring graduation ceremony of the University of the Free State (UFS) in Bloemfontein. He was dressed in an exact replica of the academic outfit worn by his father, Mr Ketseletso Mokoena, who obtained his LLB degree from the UFS. The outfit was made by Kearabetswe’s mother Mrs Ennie Mokoena. From the left are Mr Mokoena, his son Kearabetswe, and Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.
Photo: Lacea Loader

Prof Mos Thulare (acting Rector and Vice-Chancellor of the Central University of Technology) obtained his LL.B. degree during the spring graduation ceremony of the University of the Free State (UFS) in Bloemfontein. On the photo, he is congratulated by Prof Frederick Fourie (Rector and Vice-Chancellor of the UFS).
Photo: Stephen Collett

Altogether five master's degrees in Physics were awarded during the University of the Free State's (UFS) spring graduation ceremony in Bloemfontein. It is the biggest group of master's degrees in the history of the UFS Department of Physics awarded during a graduation ceremony. From the left are: Richard Harris, Puleng Ramoshebi, Prof Hendrik Swart (Head of the UFS Department of Physics), Lisa Coetsee and Etienne Wurth. One of the students, Gerhard Olivier, was absent when the photo was taken.
Photo: Lacea Loader

Altogether 29 doctorates were awarded during the University of the Free State's (UFS) spring graduation ceremony in Bloemfontein. Some of the doctorandi are from the left: Drs Nicholas Mtshali (Chemistry), Candice Jansen van Rensburg (Zoology), Ina Claassens (Physics), Martin Ntwaeaborwa (Physics) and Vicki Tolmay (Plant Breeding).
Photo: Lacea Loader

A great number of students from Africa were among the 29 students who received their doctorates during the University of the Free State's (UFS) spring graduation ceremony in Bloemfontein. From the left are: Drs Amaha Kassahun (Grassland Science) and Tolessa Debele (Soil Science), both are from Ethiopia.

A number of doctorates were awarded to students across the world during the University of the Free State's (UFS) spring graduation ceremony held in Bloemfontein. From the left are: Drs Eli Kohn (from Israel who received a doctorate in Near Eastern Studies), Prof Philip Nel (UFS Department of Afro-asiatic. Studies, Sign Language and Language Practice), Prof Annette Wilkinson (Centre for Higher Education Studies and Development at the UFS) and Dr Padmanabhan Nair (from India who received a doctorate in Higher Education Studies). Prof Nel was Dr Kohn's co-promoter and Prof Wilkinson was Dr Nair's promoter.
Photo: Stephen Collett

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