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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Splendid Summer Graduation concludes 2014 ceremonies

2014-12-11

Photo Gallery Afternoon session; Morning session
YouTube

On Thursday 11 December 2014, the university awarded a total of 392 qualifications during our Summer Graduation Ceremony in the Callie Human Centre on the Bloemfontein Campus. Of these, 225 were awarded to graduates from the Faculty of Health Sciences, while 134 master’s degrees and 33 PhDs were awarded in the other six faculties. Another 74 diplomas and 56 certificates were also awarded in the School for Open Learning.

Well-known radio personality, Redi Thlabi, and acclaimed cardiothoracic surgeon, Dr Susan Vosloo, encouraged and inspired the graduates during the two ceremonies on the day.

During the morning session, Thlabi imparted some of the valuable lessons she learned in her personal life as well as in her career. She encouraged graduates to change the script of our country for future generations, to be mindful of others and to find meaning in whatever you do.

“Those who have a platform, a voice and an education have the power to help others further on their journey,” Thlabi said. “I believe we are living in an exciting time – a time to leave a legacy behind, a time to make a mark in this world.”

Graduates from the Faculty of Health Sciences and the School for Open Learning were addressed by Dr Vosloo during the second ceremony.

Dr Vosloo often referred to the success of transformation at our university and added that few successes are achieved without adversity. She encouraged the afternoon’s graduates to become professionals with a high sense of dignity, accountability and transparency in their workplace.

“Remember that you and you alone are able to decide what your approach will be in anything in life from here on forward,” she said.

Dr Vosloo, a Kovsie alumnus, graduated in 1980. Shortly after this, she became the first female heart surgeon in South Africa. She is currently in independent private practice at Christiaan Barnard Memorial Hospital, having also worked from 1998 untill 2012 at the Vincent Pallotti Hospital in Cape Town.

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