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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies welcomes first-years into the fold
2015-01-20

Three first-year students from the Kestell residence that attended the first-year welcoming.
Photos: Johan Roux


 

Few life experiences are as exciting as becoming part of a university. On Friday 16 January 2015, Kovsies embraced our first-year students into our family after great anticipation.

That evening, first-years and their parents streamed to the Red Square on our Bloemfontein Campus where they were formally welcomed. This event also served to kick off the 2015 Gateway Programme – an orientation programme for all our first-years.

Dr Choice Makhetha, Vice-Rector: External Relations, addressed the first-years and congratulated them on their excellent matric results.

“The fact that you are here is a testimony to the level you are able to work at,” Dr Makhetha said.“You will have fun and make friends at the UFS. Your friends will be from different backgrounds and speak different languages than you. Embrace it all. You are now a part of the UFS family.

President of the Student Representative Council (SRC), Mosa Leteane, also reassured first-years that they are where they belong – at a university that inspires excellence.“This is the only space where the university’s international relations give opportunity to first-years to travel abroad with our F1 Leadership for Change Programme,” Leteane said. “It is the only space where the rector openly talks to his students, without having an appointment. It is the only space in our country where no student goes hungry due to our No Student Hungry (NSH) Programme.”

The following evening provided a spectacular live show with well-known artists Karen Zoid and Vusi Mahlasela entertaining the crowd. They performed alongside the Free State Symphony Orchestra (FSSO) that added even more dazzle to this Gateway/NSH first-years concert.

On Saturday 17 January, the new-comers had an opportunity to visit their respective faculties and get to know the staff and facilities a bit better.

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