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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Study on school violence shows the secondary school environment compels learners to be armed
2015-01-26

The secondary school environment apparently compels learners to come to school armed. This is according to a study done by Dr Lynette Jacobs, a lecturer at the School of Education Studies at the University of the Free State.

In her study, Dr Jacobs found that learners from more affluent schools carry noticeably more weapons than learners in less affluent schools. Learners in the lower grades of secondary schools also use and carry more weapons than learners in the higher grades.

Dr Jacobs says while many reasons for school violence can be noted, such as to forcibly take the victims money and food, racial differences, religious differences, as well as the immigrant status of one of the parties involved, these were reasons indicated by less than 10% of the participants in the study.

“There is no single explanation for the threat of violence at schools and most acts of school violence appear to happen randomly, often out of instant retaliation.”

For the study, Dr Jacobs did surveys at schools across three provinces in South Africa.

“Although it varies in levels of seriousness, incidences of physical violence and verbal cruelty consistently occur at South Africans schools. I found that learners are furthermore regularly mocked, insulted, cursed and humiliated by peers.”

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