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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Naomi Morgan knighted by French Government

2015-02-02

Prof Naomi Morgan

Prof Naomi Morgan, lecturer at the UFS Department of Afrikaans and Dutch; German and French, received the prestigious Chevalier de l’Ordre des Arts et des Lettres award at the French Embassy in Pretoria on Monday 26 January 2015.

The Ordre des Arts et des Lettres (Order of Arts and Letters) is an Order of France, established on 2 May 1957 by the Minister of Culture, and its supplementary status to the Ordre national du Mérite was confirmed by President Charles de Gaulle in 1963. Its purpose is the recognition of significant contributions to the arts, literature, or the propagation of these fields.

Prof Morgan is being recognised for her translation work of plays such as ‘Oskar en die Pienk Tannies’, as well as translations of Afrikaans songs to French for the popular Afri-Frans compilation. The fact that the French Government gives such a highly-acclaimed award in recognition to the ‘art of translation’ is even more of an overwhelming honour to her than the personal achievement in itself.

The Chevalier (the Knighting) awarded to Prof Morgan is the third highest grade in the Order.

Prof Morgan now joins world-renowned individuals such as William Kentridge and Johnny Clegg on the list of foreign luminaries who have received this honour. Only two Literature Professors from South Africa – JM Coetzee and André P Brink – received this award in the past. During 1992, Brink received a Commandeur de l’Ordre des Arts et des Lettres and Coetzee was awarded the Chevalier de l’Ordre des Arts et des Lettres.

“I feel that an award like this is not only significant for me, but also to students who are busy with their studies and wondering: is there going to be recognition, what can one do with translation?” Prof Morgan said. “This is the biggest gift, the biggest gift anyone could ever give me. Now I ask for nothing more!”

For more information or enquiries contact news@ufs.ac.za .

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