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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Odeion String Quartet nominated for KykNet Fiesta Award

2015-02-04

The members are, from the left: Jeanne-Louise Moolman; Sharon de Kock; Samson Diamond; and Anmari van der Westhuizen.
Photo: Supplied

The Odeion String Quartet at the University of the Free State has a chance of winning a KykNet Fiesta award for the ‘Best Achievement in Classical Music’.

The Odeion String Quartet was nominated for this category in January and the winners will be announced at a swanky gala night in Sea Point, Cape Town, on 5 March 2015. Other artists nominated in the same category, include Magdalena Minnaar (singer), Elizabeth Frandsen (singer) and the composer, Braam du Toit.

The latter were all part of the Poskantoor opera production at Aardklop. Artists are nominated on the basis of successful and award-winning performances at national arts festivals.

During the 2014 KKNK, the Odeion String Quartet won a Kanna award “for the best Classical Music production, Homage, where we honoured local classical composers in the light of South Africa’s 20-year celebrations,” says Prof Anmari van der Westhuizen Joubert of the Odeion String Quartet.

“We were requested to pay homage to a variety of composers in the production, namely Mokala Koapeng; Pieter de Villiers; Allan Stephenson and Hendrik Hofmeyr. The guest artist at the festival was the singer Zanne Stapelberg.”

Another event where the Odeion String Quartet was honoured, was last year’s Vryfees. They received the award as Best Classical Debut Artist for their production Bits and Pieces. The quartet also received the UFS Alumni Ambassador award last year.

For more information or enquiries contact news@ufs.ac.za

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