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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

2015 Varsity Cup Rugby gets going at UFS

2015-02-09

Kovsies! Are you ready?

It’s that time of the year again when Mondays mean rugby that rocks!

On Monday 9 February, the UFS Bloemfontein Campus will again be bustling with supporters as our Shimlas kick off their 2015 Varsity Cup rugby campaign against the University of Pretoria Tuks.

Students have already been made aware of Varsity Cup excitement during an activation event held at the Thakaneng Bridge on the Bloemfontein Campus on Wednesday 4 February. During this event, the Shimlas captain, AJ Coertzen, introduced his team while KovsieSport held promotional competitions.

New Shimlas coach, Franco Smith, is hoping to transfer his European coaching experience to the UFS first team as he heads into his debut Varsity Cup season. Smith previously held the head coach position at the Pro12 club, Benetton Treviso, between 2007 and 2013.

On the other hand, Tuks are likely to be very determined to bounce back in this year’s Varsity Cup season after missing out on the play-offs as defending champions in 2014.

Therefore, the Shimlas’ debut Varsity Cup match this year should be packed with excitement, thrills, and good old-fashioned running rugby to entertain the student population. Speaking of entertainment, there should be loads more of that happening next to the field during the half-time and strategy breaks.

So Kovsies, don’t miss the first of many great upcoming Shimlas home matches on Monday 9 February at 18:30, only at Shimla Park.

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