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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Four Kovsies play in the Chile/Belgium series

2015-02-10

Nicole Walraven, Lethabo Maebana (SRC: Media and Marketing), Tanya Britz, Kerry-beth Berry (SRC: Day- and Commuting Students), Cornelle Botha, Liné Malan, and Dominique De Gouveia (SRC: Sport)

Tanya Britz, Nicole Walraven, Cormelle Botha, and Liné Malan turned out for the Protea hockey team in the two series against Chile and Belgium in Cape Town from 22 January to 2 February.

Britz has been playing for the senior Protea team since her matric year at Sentraal High School, but for Walraven, Botha, and Malan this series marked their debut for the senior national hockey team. The series against Chile and Belgium both ended in draws for the Protea women’s team.

Shortly before the end of the series against Belgium, the three Kovsies making their debut for the senior national hockey team had the following to say to the Volksblad:

“It was unbelievably inspiring to stand next to these incredible players wearing the Green and Gold and to sing the national anthem in front of a home crowd. It was worth all the hard work and dedication. The support and acceptance of my team mates helped calm my nerves when the whistle blew. It was such an honour – it still feels like a dream. (Nicole Walraven)

“It is an indescribable feeling, something that I dreamt about for years. The nerves niggled before the game, but it was such a huge privilege and honour to play in the Protea colours.” (Cornelle Botha)

“It’s difficult to describe the feeling a person experiences when you sing the national anthem wearing the Green and Gold. It was a feeling of pride; the accompanying excitement felt as if I had a thousand butterflies in my stomach. It’s a moment I shall never forget and a dream come true.” (Liné Malan)

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