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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

The Great Pool of Exhilaration

2015-02-11

Photo: Albert van Biljon

Photo gallery

Boys’ roars and ladies’ shouts could be heard from miles away. From this, one could tell that the 2015 first-year’s Swimming Gala was bound to be an exciting one.

While RC Sports members were stressing, the first-years blissfully continued in song and excitement.

One would think that, after a hectic first week of classes, first-years would not have much energy left, but the atmosphere proved that Residence Committees (RCs) had prepared the individuals with rather motivating pep talks before the event. Most male residences put their best foot forward, not holding back on themed attire and additional instruments, while female residences sang and danced to the music provided. Not only were the masses competing to claim that they had the greatest spirit on this night, but they were also waiting to hear the results of the Spirit Cup for the first-years’ Athletics, which was cut short due to heavy rain showers. This simply added to the already intense anticipation of first-years and RC Sports members, as they would receive the results only at the end of the event.

The competition was tough as many of the first-years who competed moved with ease in the water as though it was second nature to them. This year’s gala saw quite a few talented, national swimmers competing, which left those who swam for pride and points intimidated. The excitement of the crowd was heightened as the relay section of the programme approached. This meant that the winners were to be announced soon.

In the ladies’ section, the residences were placed:
• 1st – Marjolein
• 2nd – Wag-‘n-Bietjie
• 3rd – Sonnedou

In the men’s section, the residences were placed:
• 1st – Armentum
• 2nd – Vishuis
• 3rd – Karee

When the time arrived for the announcement of the Spirit Cup winners, many were hopefully clenching their hearts for their name to be roared out. In most people’s opinion, it came as no surprise when Armentum walked away with the Spirit Cup for both the first-years’ Athletics and the Swimming Gala. Furthermore, Armentum’s broader South College community – of which Emily Hobhouse, Marjolein, NJ vd Merwe and Villa Bravado are also part – walked away with the cash prize for the best mascot.

By end of the night, everyone, no matter if they were drenched or dry, experienced the exciting sporting atmosphere at Kovsies that they’ve now become a part of.

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