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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS takes further steps to address load shedding
2015-02-24

The South African economy is experiencing its worst electricity crisis since 2008, with state power firm Eskom implementing load shedding as it struggles to meet growing demand for power.

The University of the Free State (UFS) has been planning and implementing projects to reduce the impact of load shedding since 2008. This was done primarily to ensure that the academic programme does not suffer as a result of the increasing cuts in power supply, which continued this year.

The university’s main concern is the supply of emergency power to lecture halls and laboratories.

Up to date, 35 generators are serving 55 buildings on the three campuses of the UFS. This includes 26 generators on the Bloemfontein Campus, eight on the Qwaqwa Campus in the Eastern Free State and one generator on the South Campus in Bloemfontein. The generators are serviced regularly and kept in a working condition.

Since 2010, the university has also ensured that all new academic buildings being built were equipped with emergency power.

On the South Campus in Bloemfontein the new lecture hall building and the Computer Laboratory are equipped with emergency power, while the installation of emergency power generators in other buildings is underway. Most of the buildings on the Qwaqwa Campus in the Eastern Free State are provided with emergency power.

“To expand on the work that have already been done, the main objective in the installation of more generators on the Bloemfontein Campus will be to ensure that lecture halls with emergency power are available on the centrally booked timetables and that more of the critical laboratories are equipped with emergency power,” said Mr Nico Janse van Rensburg, Senior Director: University Estates.

“There are still some critical buildings and venues on the Bloemfontein Campus that must be equipped with emergency power. However, this is a costly process and will have to be phased in over a period of time. The further implementation of emergency power is dependent on delivery times of equipment. The university is also looking into alternative power supply solutions, such as solar power,” he said.

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