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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS appoints new council members
2004-06-07

 

The council of the University of the Free State (UFS) last week appointed two new council members. One of the members, Mrs Busiswa Tshabalala, will represent the Qwaqwa community. It is the first time since the incorporation of the Qwaqwa into the UFS campus last year that a council member was elected to represent the Qwaqwa community.

Mrs Tshabalala obtained her BA Hons in History from the University of the North’s Qwaqwa campus in 1992 and a B Ed degree in leadership management from the UFS in 1998. She was the first female deputy principal at the Harrismith Secondary School (1989-1992) and principal of the Forty Second Hill Teachers’ Centre in the Vrede area office of the Free State Department of Education. In 2001 she was seconded by the Free State Department of Education to coordinate programme 1 and 2 for Link Community Development. She is currently the director of the Thabo Mofutsanyana education district of the Free State Department of Education.

Dr Susan Vosloo, international acclaimed cardiologist, is the other new member of the council. Dr Vosloo, old Kovsie of the year 1989, obtained the MB Chb degree in 1980 at the UFS, an M Med cardiothoracic surgery and in 1998 the FCS (SA) qualification in cardiothoracic surgery at the College of Medicine of South Africa (CMSA). Dr Vosloo’s career extends over a wide spectrum and she specialises in pediatric and adult cardiothoracic surgery. In 1993 she took part in the first heart transplant in Johannesburg at Milpark Hospital, in 1997 she did the first hear-lung transplant at City Park Hospital in Cape Town and in 1997 a heart transplant on a 3-year old child.

She has a cardiothoracic surgery at the Christiaan Barnard Memorial Hospital in Cape Town since 1991 and in also part-time involved with the Red Cross Memorial Hospital in Cape Town.

“It is a great honour for the UFS to welcome two women with so much expertise and experience on the council. Their presence strengthens the UFS’s continued effort to transform the council,” said judge Faan Hancke, chairperson of the UFS council..

Both Mrs Tshabalala and Dr Vosloo’s appointments are until June 2008.

The following council members have been re-elected until June 2008:

Prof Dines Gihwala - vice-chairperson of the council
Dr Nathan Bagarette
Dr Frans Kotzé

Dr Kobus Laubscher was elected by the donors as representative for a further term until June 2008. Me Winifred Hoexter was elected by the Alumni as the third representative. She has been a foundation donor of the UFS since 1997 and committee member of the Kovsie Alumni Trust since 2000. Me Hoexter’s term is until June 2008. The other Alumni representatives are judge Faan Hancke and Mr Jan Grobler, whose term is until June 2006.


Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za

7 June 2004

 

 

Mrs Busiswa Tshabalala

Dr Susan Vosloo

 

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