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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Magda Fourie is visiting the University of Oxford
2004-08-30

 

Prof Magda Fourie, Vice-Rector: Academic Planning at the University of the Free State (UFS), is currently visiting the University of Oxford in the United Kingdom where she is doing research at the Institute for the Advancement of University Learning.

 

The primary role of the Institute is giving effect to the Teaching and Learning Strategy of Oxford University by supporting the quest for excellence in learning, teaching and research at the university. Prof Fourie will pay particular attention to research that the Institute has done on creating an optimal learning environment for students, with the purpose of enhancing the learning environment of students at the UFS.

Prof Fourie was awarded a University of Oxford Fellowship by the Association of Commonwealth Universities to spend two months at Oxford University for professional development purposes.

She will also visit the Oxford University Department for Continuing Education, the Office for Distance and Online Learning and the Planning and Resource Division.

Prof Fourie’s visit abroad will be concluded with a visit to Dundee in Scotland, where she will attend a conference for vice-chancellors and deputy vice-chancellors on managing change in higher education. She will return to South Africa by the middle of next month.

 

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