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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Volksblad (Editorial) Transformation recipe (Afrikaans)
2007-02-13

(Editorial - Afrikaans)

Dinsdag 13 Februarie 2007
Hoofartikelblad

Transformasie-resep

DIE transformasieproses in Suid-Afrika kan vooruitgang pootjie as dit nie reg aangepak en deurgevoer word nie.
 
 

Anders gestel: 'n Onbekookte, ondeurdagte proses kan soveel skade aanrig dat dit die land jare gaan neem net om weer op die been te kom.

 
 
Dit is hierdie slaggate waarteen prof. Adam Habib, direkteur van demokrasie en regering by die RGN, waarsku. Transformasie in die hoër onderwys is hier ter sprake, maar belangrike lesse is ook vir die res van die staatshuishouding te leer.
 

Habib het op 'n gespreksgeleentheid op die Wits-kampus gesê universiteite kan binne 10 tot 15 jaar sterf as niks gedoen word om nuwe, jong akademici van gehalte te werf nie. In hul poging om te transformeer en "swart boude op sitplekke te kry" het universiteite so agtergeraak met hul doelwitte dat hulle nou selfs van swakker gehalte is as vroeër. "Speletjies" word met transformasie gespeel en 'n "malheid" rondom syfers is aan die gang.
 

Instellings fokus so daarop om hul kwota-mikpunte te bereik, sê die professor, dat dienslewering en kundigheid die kreeftegang gaan. "So kry 'n mens 'n situasie waar die adjunk-president dan aankondig sy moet Indië toe gaan om vaardige mense te kry."
 

'n Mens kan net hoop dat hierdie waarskuwings op die regte ore val.
 

Transformasie is nodig, maar beslis nie tot elke prys nie.
 

Dit kan die hoëronderwys-sektor loon om te kom kyk waarheen die Universiteit van die Vrystaat met sy Institusionele Manifes op pad is.
 

Die manifes, tans nog 'n besprekingsdokument, gaan die transformasieproses van die UV rig met as einddoel 'n instelling waar alle Suid-Afrikaners plek sal hê en tuis sal voel, maar waarin kernwaardes soos akademiese gehalte en die volgehoue versterking van kernbevoegdhede en -vermoëns ononderhandelbaar is.
 

Dit is sekerlik die enigste pad na transformasie-welslae wat Suid-Afrika kan en moet loop.

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