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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS mourns the death of a great academic

2007-02-27

It is with great sadness that the management of the University of the Free State (UFS) heard of the death of Prof. Dawfré Roode.

Prof. Roode (70) was the first Registrar: Academics at the UFS. He retired in July 1997 and was living in Jeffrey’s Bay with his second wife, Daphne, for the past three years.

Prof Roode’s ties with the UFS stretch over more than fifty years. He registered at the UOFS in 1955 as first-year student and was elected as chairperson of the student representative council in 1958. He also represented the university on the cricket field and as Free State nineteen-year old in the Currie Cup. His academic career at the UOFS started in 1963 when he was appointed as lecturer in Sociology and Social Work. After completing his D Phil in 1964, he was promoted to senior lecturer in 1966. He became the first head of the Department of Sociology in 1972 and in 1989 he was appointed as Registrar: Academics and in 1989 Vice-Rector: Staff and Administration.

“Prof Roode brought professionalism to the administration that did not exist. He not only served the academe as registrar, but also established it as an important function within the UOFS. His ‘institutional memory’ about earlier decisions and events at the UOFS is also legendary,” said Prof Frederick Fourie, Rector and Vice-Chancellor at the UFS.

Prof Roode’s father, the late Prof Dawie Roode, was the first head of the Department of Music at the UFS. Prof Dawfré Roode had a love for music and was closely involved with the establishment of the Odeion String Quartet.

In October 2004 the university honoured him with a Centenary Medal for his outstanding leadership and contribution, as Registrar and Vice-Rector, to the development of the UFS by establishing and developing a strong and professional administrative structure at the UFS.

“Prof Roode left deep footprints at the UFS. I am glad that we could honour him for this in 2004 with a Centenary Medal before he passed away. He also attended the launch of the university’s history book earlier in February,” said Prof Fourie.

“Our sympathies go to Ms Trudie Roode (his first wife) and their three children Ms Frelet Roux and Gerda Daffue, and their son, Mr Dawie Roode. Prof Roode has left a gap in the hearts of the people who knew and worked with him at the UFS,” said Prof Fourie.

A memorial service will be held in Jeffrey’s Bay on Wednesday 28 February 2007 at 10:30. A memorial service will also be held in Bloemfontein on Wednesday 7 March 2007. More details will be made available at a later stage.

Media release
Issued by: Lacea Loader
Media Representative
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
27 February 2007

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