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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prisca Odero awarded ASA Presidential Fellowship
2015-02-17

Dr Odero (on the right) pictured with Suzanne Baazet, ASA Executive Director at the Awards Ceremony.

Dr Prisca Odero, a Centre for Africa Studies (CAS) fellow, received the African Studies Association (ASA) Presidential Fellow award in Indianapolis, USA, recently.

She was nominated for ASA by Dr Cyril Obi from the Social Science Research Council (New York), and was selected competitively, based on her PhD thesis and applied research work in rural development in Africa. Odero obtained her PhD in Africa Studies from the UFS at the July 2014 Graduation Ceremony.

On 22 November 2014, Dr Odero gave a public lecture at the Brooklyn College of the City University of New York. The event was hosted by the Political Science Department at the College.

Her paper, titled Sources and role of social capital in smallholder agricultural production: The value of membership of community groups to Zimbabwe rural livelihoods, sought to address the question of whether social capital contributed to the resilience of rural households in the face of economic difficulties and food security challenges. Dr Odero argued that the link between social capital and agricultural production is manifest in the ways in which farmers use social capital derived from membership of groups to alleviate agricultural production challenges.

Smallholder farmers in Zimbabwe, who face constraints in acquiring the necessary resources for production because of failing markets and reduced agri-industry productive capacity, employ a range of methods to deal with these challenges.  She presented an analysis of data collected through focus group discussions with representative groups and through a household survey.

Dr Odero’s research forms part of a book project. While books on agricultural development knowledge do exist, more studies analysing issues and offering solutions from an African perspective would help to address the gap in African knowledge production.

 

For more information or enquiries contact news@ufs.ac.za

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